True connections start with understanding

Plan and execute campaigns with confidence, backed by our wide range of data and insight services. Our tools will help you to develop a deeper understanding of your trading performance, as well as your customers’ behaviour and habits.

Gain a deeper understanding your customers and trading performance

dunnhumby Assortment

Drive more sales by understanding product performance, using a range of insights and recommendations.

Our trio of levers are:

  • Performance – to identify high value, important, popular products
  • Coverage – to maximise appeal by recognising customer needs and ensuring breadth before depth
  • Relevance – to deliver maximum appeal for all customers whilst meeting specific needs and differentiation across stores

Get in touch with alison.bennett@waitrose.co.uk to find out more.

John Lewis Returns Dashboard

Our returns dashboard showcases John Lewis returns data with different layers of granularity, including the reason for return. The dashboard will give you insights into which products, and product types, are most frequently returned and their return rate – sharply increasing your trading performance intelligence.

Speak to your John Lewis buyer to find out more.

Creative Testing

Use our Creative Testing platform to identify broad creative territories, develop concepts and ideas, or sense check creative executions to meet your customer needs and brand aspirations.

Get in touch with Victoria.Voyle@johnlewis.co.uk for more information

dunnhumby Shop

Make better, faster decisions to improve your customers’ shopping experience. dunnhumby’s web-based software gives you easy, self-serve access to our John Lewis Partnership customer insights.

Understand customer behaviours and trends including:

  • Category / brand reporting and benchmarking
  • Performance drivers
  • Deep customer insights
  • Trade marketing activities.

Use the insights to build better category strategies and create joint plans with us, collaborating closely to put the customer at the heart of every decision.

For more information on the Insights platform:

For Waitrose suppliers, please contact Alison Bennett: Alison.bennett@waitrose.co.uk

For John Lewis suppliers, please contact George Brett: George.Brett@johnlewis.co.uk

Customer Closeness

This capability provides multiple access points to customer interactions, experiences and activities across John Lewis and Waitrose. It adds richness to your existing data, and can help you understand your customers better.

Get in touch with Kate.Isaccs@johnlewis.co.uk to find out more.

Perspectives Panel

Sometimes you need to speak to key target audiences and hear different views. Get them from a fully profiled, representative, geo-targeted community of 30,000 John Lewis, Waitrose & John Lewis Finance customers as well as non customers.

Forums and polls can be run through this panel.

Get in touch with Naomi.plummer@johnlewis.co.uk to find out more.

The John Lewis Partnership and dunnhumby have partnered together to drive actionable insights from 20 million customers who shop across the Partnership. By leveraging dunnhumby’s world leading data science capabilities we understand customers better than ever before and can deliver solutions that enable relevant, personalised connections. Ultimately, this delivers deeper customer loyalty and drives mutual growth.

We work with brands and agencies so they can benefit from insights generated from more than 9 million members of My Waitrose and 5 million My John Lewis members across online and instore channels. This enriched data gives:

  • customer-first strategic decision-making insights
  • greater visibility to customer behaviour
  • a deep and rich view of the Category, what’s driving growth, where your opportunities are
  • ability to track your product performance over time
  • an understanding of how your NPD launches perform

Target those most relevant to you

By leveraging dunnhumby’s data science capabilities, we can provide a relevant, personalised and superior shopping experience for customers at scale to build greater connections between brands and the customers that matter most to you. Importantly you can also truly measure the impact of your campaigns and optimise the next to make the most of your investment so you never waste a £.

Deliver better, faster and different data-based decisions in a challenging and ever changing market

We want to work with you to create exceptional customer experiences that stay ahead of customer needs - we will utilise this data to enable you to have the retailer view of supplier categories so we have true transparency.

Help drive the change for customers

Put customers at the heart of every decision to drive positive change and better category decisions.