Build connections that matter with John Lewis

Reach your ideal customer through John Lewis’ extensive physical and digital networks, as well as our loyal customer base.

A few facts and figures about John Lewis:

We are

1st in terms of Customer Service & NPS

We attract

12M customers per year, with 5.5M loyalty card holders

We’re proud to have

34 stores nationwide that attract over 56 million visitors a year

We receive

500 million site visits annually

The places you’ll want to be seen

Using our portfolio of premium, high-visibility media you can activate across the entire customer journey. So you meet your brand objectives at every touchpoint.

Awareness

  • Affiliates

  • PPC

  • Offsite programmatic display

  • Social

Consideration

  • CRM email

  • Monthly competitions

  • Personalised offers

  • First to buy

Conversion

  • Onsite media

  • Window

Opportunities too good to pass up

Take a closer look at our diverse range of prominent media opportunities to help you meet your objectives through the funnel.

JL.com is a fast-growing channel that accounts for 61% of total sales at John Lewis. Appear on media inventory across the website and app, engaging customers with relevant, highly visible content to raise awareness and drive sales for your brand.

With onsite media you can:

  • Boost brand awareness with highly visible placements on the homepage
  • Drive conversions through category pages

Key channel stats / Audience

  • 500 million visits annually
  • Average online order value: £150

Media

  • Display opportunities across key touchpoints and devices (desktop, mobile and app).

Extend the reach of your eComm campaigns by targeting shoppers with a network of partner media across programmatic, social and affiliate channels.

With offsite media you can:

  • Drive reach amongst hard to find customers across the web with a brand message or conversion call to action
  • Pair with online media to reinforce your brand message and maximise conversions
  • Enhance your campaigns through a cross channel activation strategy.

Key channel and audience stats

  • Affiliates – drives on average 18 million visits a year
  • Social – over 1 million followers on IG and over 1.4 million on Facebook
  • Programmatic monthly reach of 25m impressions

Media

  • Social
  • Affiliates
  • PPC
  • Programmatic Display
  • Ratings & Reviews

Influence and inspire customers during their shopping journey with high impact displays.

With in-store media you can:

  • Boost brand engagement and buzz through direct to customer activity
  • Build trust and brand equity amongst JL’s most loyal shoppers
  • Drive conversion with couponing and price promos.

Key channel and audience stats

  • Over 56 million visits a year to our store network nationwide
  • Average 137k visits per store per month

Media

  • Windows
  • Experiential

With more than 5.5m members, we have one of the largest and most engaged loyalty programmes in the UK. Boost your brand awareness and sales by engaging with these shoppers across a range of innovative direct-to-customer initiatives.

With CRM & Loyalty you can:

  • Increase brand engagement and buzz through direct to customer activity
  • Build trust and brand equity amongst JL’s most loyal shoppers
  • Drive conversion with couponing and price promo.

Key channel & audience stats

  • CRM customers visit 5 times a year spending over £550
  • Loyalty customers visit 7 times a year, spending nearly £800 a year on average

Media

  • Email
  • Incentives
  • Monthly Competitions
  • First to Buy