Our Purpose

To help brands reach the Waitrose customer in the most effective and engaging ways possible, delivering ROI and mutual commercial benefit.

Our Commitment

The John Lewis Partnership is renowned for its trust and reputation: we aim to provide our media clients with the same levels of service, expertise and value that our customers expect from us.

Our USP

Waitrose Media campaigns provide a unique opportunity to speak to an affluent, engaged audience at scale, across every stage of the customer journey.

Our Audience

75% ABC1 audience, vs 55% in wider grocery market ------ 27% higher basket spend per customer than grocery retailer average ------ 46% of Waitrose customers are AB 18% more frequent shops per annum than grocery retailer average ------ 945k daily footfall across estate ------ 432m impressions online per annum, 369m uniques

Print Media

Influence and inspire customers during their shopping journey with high impact displays and sampling opportunities that command the attention of shoppers and help drive them to your brand in-store.

Key objectives

  • Boost brand engagement and buzz through direct to customer activity
  • Generate mass awareness and stand-out in the in-store environment; ideal for amplifying in store promotions and offers, generating awareness for new products, or driving purchase consideration at key seasonal moments.

Media opportunities

  • Waitrose Weekend
  • Waitrose Food
  • Recipe Cards
  • Drinks Guide in Waitrose Food
  • Waitrose Entertaining Brochure

Digital Media

Invest in online media assets to engage customers with highly visible content across waitrose.com, rapid delivery sites and our social media channels to raise awareness and drive sales for your brand.

Key objectives

  • Drive reach amongst hard to find customers across the web with a brand message or conversion call to action.
  • Pair social with online media to reinforce your brand message and maximise conversions.
  • Enhance your campaigns through a cross channel activation strategy.

Media opportunities

  • Dish Podcast
  • waitrose.com & Cellar
  • Social Media
  • On Demand Groceries
  • myWaitrose Personalised Offers (for more details speak to your Media manager)

Experiential & Sampling Media

Key objectives

  • Drive product trial through our in store sampling program.
  • Sampling provides the opportunity to hand out sample product to our customers or send samples with waitrose.com deliveries.
  • Delivers consideration with proximity to point of purchase.
  • Engage with customers and create theatre in stores with our experiential opportunities

Media opportunities

  • Sampling via our waitrose.com delivery service
  • In store sampling
  • BWS Sampling
    • Kings Cross Wine Bar Takeover
    • Foodhall Window Takeover
  • Canary Wharf ‘Stunt Space’
  • Waitrose Food & Drink Festival

Instore Media

Influence and inspire Customers during their shopping journey with high impact displays and that command the attention of shoppers and help drive customers to your brand in-store.

Key objectives

  • Boost brand engagement and buzz through direct to customer activity
  • Generate mass awareness and stand-out in the in-store environment; ideal for amplifying in store promotions and offers, generating awareness for new products, or driving purchase consideration at key seasonal moments.

Media opportunities

  • POS
  • Coupon at Till
  • Digital Out of Home

Channel Key Stats / Audience

  • 329 store network nationwide
  • "Supermarket display advertising is highly effective: +16% average sales uplift during campaign; +9% average sales uplift post campaign" (Source: Nielsen)"

2025 Deadlines

Please download the PDF attachment below to view all media deadlines for 2025.

Note, these are subject to change so please ensure you are working from the latest version.